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Insisto, la Pubblicità è morta. Amazon per esempio... - Cito dal NYT su segnalazione del mio amico Michele Costantini (non perdete il suo blog africano!):
Now Amazon has turned its quantitative prowess on one of the most vexing questions in marketing: Is television advertising worth the expense? Amazon's answer is no. And it has canceled plans for any television or general-purpose print advertising this year. The company is so sure of its decision that it has dismantled its five-member advertising department, assigning the employees to other roles.
Chi vuole leggere l'intero articolo, lo trova qui [occorre registrarsi].
Google It! 5:44:31 PM 
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